From Etisalat to 9mobile, Now T2: Will the Rebrand Revive Subscriber Loss?

Since its rebranding from Etisalat to 9mobile in 2017, the telecom company has witnessed a sharp decline in its subscriber base — dropping from over 22 million users to just 2.4 million as of today.

Now, in a bold move to bounce back, the company has undergone another transformation, unveiling its new name: T2.

Industry observers are watching closely to see if this latest rebrand will help regain customer trust and market share in Nigeria’s competitive telecom sector.

Will T2 succeed where 9mobile struggled? Time will tell.